Karen Scopetski - Coldwell Banker Residential Brokerage-Vice President, MA real estate single family


Getting the best price for your residence can be easy, particularly if you allocate the necessary time and resources to become a smart home seller.

What does it take to become a smart home seller? Here are three tips to help you do just that.

1. Analyze the Housing Market Closely

The housing market can be tricky to navigate, especially for a first-time home seller. Fortunately, those who spend some time reviewing the real estate sector closely can identify housing market patterns and trends and plan accordingly.

For example, a home seller should check out the prices of comparable houses in his or her area. This will enable a property seller to understand how his or her home stacks up against the competition.

A home seller also should review the prices of recently sold homes. This will allow a home seller to differentiate between a buyer's market and a seller's market.

2. Take a Look at Your Home – Both Inside and Out

When a homebuyer views your house for the first time, will your residence make a positive first impression? If you're unsure, you may want to conduct a home appraisal as soon as possible.

A home appraisal allows a property inspector to examine your residence both inside and out. That way, you can identify any potential problems with your residence and make home improvements as needed.

There are many quick, simple ways to enhance your property's appearance without breaking your budget too.

For example, mowing the front lawn and trimming the hedges can help you transform an ordinary home exterior into an exceptional one.

Or, if you want to upgrade your house's interior, eliminating clutter usually is a great idea. Removing unwanted items from your house will help you free up space so you can show off the true beauty of your residence's interior.

3. Work with a Real Estate Agent

No one should be forced to navigate the home selling journey alone. Lucky for you, real estate agents are available who can help you seamlessly add your home to the housing market and optimize your residence's value.

A real estate agent will meet with you to understand your home selling goals. Then, he or she will help you map out a home selling journey, one that guarantees you can generate plenty of interest in your residence as soon as it becomes available.

Usually, a real estate agent will help you get your home ready to add to the real estate market. He or she will offer honest, unbiased home improvement recommendations so you can upgrade your residence in no time at all.

Perhaps best of all, a real estate agent will set up home showings, promote your residence to homebuyers and negotiate with property buyers on your behalf. And if you ever have home selling concerns or questions, a real estate agent will be happy to respond to them instantly.

Take the guesswork out of selling your home – use the aforementioned tips, and you can become a smart home seller.


If you’d like to increase the value of your home by a slight amount before you even think of putting it on the market, you may be hesitant to make any kind of an investment. There are numerous upgrades that you can make to your home for under one thousand dollars. In the long run, these upgrades could help to save you some serious money. 


Put In A Programmable Thermostat


The majority of energy usage in your home is consumed by your heating and cooling systems. Using a programmable thermostat can help to keep the temperature inside your home stable throughout the day. Your heating and cooling system won’t need to continually start and restart to create a stable temperature in the home. This could be a great assistance in long-term energy and utility bill savings.


Get A New Toilet


If you want to impress buyers, put a new stylish looking toilet in your home. Upgrading your toilet can also bring your energy costs down. It will use less water with each flush and save you on your water bill.


Re-tile The Bathroom


Tiling a room yourself can be fairly inexpensive. It can also help you to breathe new life into the bathroom. Your tub will look brand new. Buyers will leave thinking that you have done an entire remodel of the bathroom. All you really need to do is replace some tile and grout. It’s a DIY project that can truly pay off with big dividends.


Re-tile Your Floors


Just like the bathroom, putting in a new kitchen tile or floor can really bring back some life into the room. Tile helps to rejuvenate the space by getting rid of dirty, tired flooring and backsplashes. 


If you need professional installation for any of these projects, you can splurge on it a bit. It does take some know how to understand the proper installation floor and backsplash tiles. Replacing the floors and tiles gives your home a new, clean look that will be an attractive upgrade to your home. 


Put Up New Window Fixtures


Replacing your blinds can really add something to each room of the house. Blinds can collect a lot of dust and dirt over time. While you may wash and clean them, sometimes, the dirt gets to a point where it’s completely stuck on. If you want to really make your buyers “wow,” try wood blinds. Most home improvement stores have a wide array of options for window blinds that allow you to customize both the size and style of your blinds.


Any upgrades that you can make to your home are an improvement for you while you’re living in it. These changes also allow you to get a bit more of a return on your property once you’re ready to sell.


As a home seller, it is important to do everything possible to ensure your residence makes a positive impression on buyers. Because if your residence fails to impress buyers during a showing or open house, your home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things you can do to ensure buyers feel good after they view your residence, such as:

1. Bolster Your Home's Curb Appeal

When buyers view your home for the first time, you likely want them to fall in love with your residence. If you allocate time and resources to enhance your house's curb appeal, you may make it simple for buyers to see your residence's full potential and envision what life could be like if they purchase your home.

To upgrade your home's curb appeal, you should perform lawn care tasks like mowing the lawn and trimming the hedges. You also should repair any cracked or chipped home siding, as well as correct any other property exterior issues that could negatively affect a buyer's perception of your house.

2. Remove Clutter

Clutter is a problem that may make it tough for buyers to picture a future in your home. If you have excess items scattered around your home, there may be no time like the present to get rid of these items.

To eliminate clutter, you may want to host a yard sale or list excess items online. In addition, you can always donate any items you no longer need to a local charity or give them to family members or friends.

3. Clean Each Room of Your Home

For homebuyers, nothing beats a pristine, tidy home interior. If you clean each room of your house from top to bottom, you can help your home's interior make an unforgettable impression on buyers.

Taking a room-by-room approach to home cleaning may be ideal. Furthermore, if you need extra assistance, you can hire a professional home cleaning company.

Of course, if you are searching for ways to streamline the home selling journey, you may want to hire a real estate agent as well. A real estate agent is happy to teach you the ins and outs of selling a house and ensure you can maximize your home sale earnings.

A real estate agent can guide you along each stage of the home selling journey. First, he or she will learn about you and your home selling goals. A real estate agent next will help you list your residence and promote your home to dozens of prospective buyers. Finally, if you receive an offer to purchase your home, a real estate agent will help you determine whether to accept, reject or counter this proposal.

Clearly, there is no shortage of options to upgrade your residence and ensure it garners buyers' attention. If you take advantage of the aforementioned tips, you could simultaneously help your house stand out to buyers and speed up the home selling cycle.


As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.


If you intend to list your house, it may be beneficial to perform home upgrades. That way, you can enhance your residence and increase the likelihood of generating plenty of interest in your house as soon as it becomes available.

Oftentimes, a home's roof will deteriorate over time. And if a home seller is not careful, he or she may be forced to repair or replace a house's roof prior to listing a residence. Because failure to update this home's roof may force a home seller to miss out on opportunities to maximize his or her home sale earnings.

For those who need help upgrading a home's roof, there is no need to worry. Many roofing contractors are available in cities and towns nationwide, and these professionals can help you update a home's roof in no time at all.

Differentiating a top-notch roofing contractor from an ordinary roofing contractor, however, sometimes can be difficult. Lucky for you, we're here to help you streamline the process of hiring the best-available roofing contractor in your city or town to update your house's roof.

Now, let's take a look at three tips to help you select the ideal roofing contractor.

1. Get Multiple Quotes

There is no shortage of roofing contractors at your disposal. Thus, you should receive quotes from multiple roofing contractors in your area.

Reach out to a variety of local roofing contractors – you'll be glad you did. In most instance, roofing contractors will offer free roof evaluations and estimates. Then, you can use the information provided by various roofing contractors to help you make an informed decision.

2. Ask Plenty of Questions

When it comes to selecting a roofing contractor, there is no such thing as a "bad" question. Therefore, you should ask a roofing contractor lots of questions to ensure you can make the best-possible choice.

Remember, roof repairs or updates may prove to be costly. But if you ask a roofing contractor for full details about a roof project, this professional can provide you with the insights you need to maximize the value of your investment.

3. Request Client Referrals

Generally, a roofing contractor can provide client referrals at a moment's notice. These referrals may prove to be exceedingly valuable, as they can help you understand what it's like to work with a roofing contractor before you make your final decision.

If you need extra help finding the right roofing contractor, you may want to reach out to a real estate agent as well. This housing market professional can put you in touch with the top roofing contractors in your city or town, ensuring you can get the home improvement support that you need.

Of course, a real estate agent can provide you with expert guidance throughout the home selling journey too. He or she can help you list your residence, promote it to the right groups of buyers and ensure you can enjoy a quick, profitable home selling experience.

Take the necessary steps to upgrade your home's roof – use the aforementioned tips, and you can hire a terrific roofing contractor before you add your residence to the housing market.




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