Karen Scopetski - Coldwell Banker Residential Brokerage-Vice President, MA real estate single family


As a home seller, it is important to do everything possible to ensure your residence makes a positive impression on buyers. Because if your residence fails to impress buyers during a showing or open house, your home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things you can do to ensure buyers feel good after they view your residence, such as:

1. Bolster Your Home's Curb Appeal

When buyers view your home for the first time, you likely want them to fall in love with your residence. If you allocate time and resources to enhance your house's curb appeal, you may make it simple for buyers to see your residence's full potential and envision what life could be like if they purchase your home.

To upgrade your home's curb appeal, you should perform lawn care tasks like mowing the lawn and trimming the hedges. You also should repair any cracked or chipped home siding, as well as correct any other property exterior issues that could negatively affect a buyer's perception of your house.

2. Remove Clutter

Clutter is a problem that may make it tough for buyers to picture a future in your home. If you have excess items scattered around your home, there may be no time like the present to get rid of these items.

To eliminate clutter, you may want to host a yard sale or list excess items online. In addition, you can always donate any items you no longer need to a local charity or give them to family members or friends.

3. Clean Each Room of Your Home

For homebuyers, nothing beats a pristine, tidy home interior. If you clean each room of your house from top to bottom, you can help your home's interior make an unforgettable impression on buyers.

Taking a room-by-room approach to home cleaning may be ideal. Furthermore, if you need extra assistance, you can hire a professional home cleaning company.

Of course, if you are searching for ways to streamline the home selling journey, you may want to hire a real estate agent as well. A real estate agent is happy to teach you the ins and outs of selling a house and ensure you can maximize your home sale earnings.

A real estate agent can guide you along each stage of the home selling journey. First, he or she will learn about you and your home selling goals. A real estate agent next will help you list your residence and promote your home to dozens of prospective buyers. Finally, if you receive an offer to purchase your home, a real estate agent will help you determine whether to accept, reject or counter this proposal.

Clearly, there is no shortage of options to upgrade your residence and ensure it garners buyers' attention. If you take advantage of the aforementioned tips, you could simultaneously help your house stand out to buyers and speed up the home selling cycle.


As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.


If you intend to list your house, it may be beneficial to perform home upgrades. That way, you can enhance your residence and increase the likelihood of generating plenty of interest in your house as soon as it becomes available.

Oftentimes, a home's roof will deteriorate over time. And if a home seller is not careful, he or she may be forced to repair or replace a house's roof prior to listing a residence. Because failure to update this home's roof may force a home seller to miss out on opportunities to maximize his or her home sale earnings.

For those who need help upgrading a home's roof, there is no need to worry. Many roofing contractors are available in cities and towns nationwide, and these professionals can help you update a home's roof in no time at all.

Differentiating a top-notch roofing contractor from an ordinary roofing contractor, however, sometimes can be difficult. Lucky for you, we're here to help you streamline the process of hiring the best-available roofing contractor in your city or town to update your house's roof.

Now, let's take a look at three tips to help you select the ideal roofing contractor.

1. Get Multiple Quotes

There is no shortage of roofing contractors at your disposal. Thus, you should receive quotes from multiple roofing contractors in your area.

Reach out to a variety of local roofing contractors – you'll be glad you did. In most instance, roofing contractors will offer free roof evaluations and estimates. Then, you can use the information provided by various roofing contractors to help you make an informed decision.

2. Ask Plenty of Questions

When it comes to selecting a roofing contractor, there is no such thing as a "bad" question. Therefore, you should ask a roofing contractor lots of questions to ensure you can make the best-possible choice.

Remember, roof repairs or updates may prove to be costly. But if you ask a roofing contractor for full details about a roof project, this professional can provide you with the insights you need to maximize the value of your investment.

3. Request Client Referrals

Generally, a roofing contractor can provide client referrals at a moment's notice. These referrals may prove to be exceedingly valuable, as they can help you understand what it's like to work with a roofing contractor before you make your final decision.

If you need extra help finding the right roofing contractor, you may want to reach out to a real estate agent as well. This housing market professional can put you in touch with the top roofing contractors in your city or town, ensuring you can get the home improvement support that you need.

Of course, a real estate agent can provide you with expert guidance throughout the home selling journey too. He or she can help you list your residence, promote it to the right groups of buyers and ensure you can enjoy a quick, profitable home selling experience.

Take the necessary steps to upgrade your home's roof – use the aforementioned tips, and you can hire a terrific roofing contractor before you add your residence to the housing market.


Bolstering your house's curb appeal is paramount if you want to achieve the best-possible results during the property selling journey. In fact, there are many reasons why you may want to dedicate time and energy to enhance your home's curb appeal, and these include:

1. You can differentiate your home from the competition.

Your home only gets one chance to make a great first impression on potential buyers. If your home stands out to buyers, it may lead to many property showings. Meanwhile, these showings ultimately may result in one or several offers to purchase your residence in the near future.

If you are searching for ways to promote your residence to buyers, it often is beneficial to upgrade your house's curb appeal. Because if your home has a pristine front lawn and other amazing home exterior features, it may stand out to many buyers. And as a result, you may be able to distinguish your residence from comparable properties in your area.

2. You can speed up the house selling process.

The home selling process may prove to be long and difficult, particularly for a seller who is unsure about how to showcase his or her residence to the right groups of buyers. Fortunately, a home that has outstanding curb appeal may make it easy for a seller to speed up the house selling cycle.

Remember, a home's curb appeal enables a seller to make his or her residence an attractive option for potential buyers. And if a buyer falls in love with a home as soon as he or she sees it, this individual soon may be ready to purchase this residence.

3. You can maximize your home sale earnings.

The goal of a home seller is to generate lots of interest in his or her residence. That way, a seller can boost the likelihood of receiving multiple offers to purchase that are at or above his or her initial home asking price.

If you spend some time enhancing your house's curb appeal, you could make your residence an appealing option for buyers. Therefore, as buyers compete for your home, you may be able to reap the benefits of a profitable house selling experience.

As you prepare to sell your home and explore ways to upgrade your house's curb appeal, you may want to hire a real estate agent. This housing market professional can help you list your home and promote it to prospective buyers. Plus, he or she will help you establish an aggressive initial asking price for your residence, set up home showings and open house events and much more.

Devote time and energy to upgrade your home's curb appeal – you will be glad you did. It generally won't take long to improve a residence's curb appeal. And if you focus on your home's curb appeal, you likely won't need to wait long to generate interest in your house and receive a competitive offer to purchase your residence.


Resourcefulness is a key trait of a successful home seller, and perhaps it is easy to understand why.

Typically, a resourceful home seller will be able to identify opportunities to promote his or her residence in any real estate market, at any time. This home seller also will know what it takes to accelerate the property selling cycle and maximize the value of his or her residence.

So what does it take to become a resourceful home seller? Here are three tips to help you do just that.

1. Learn About the Housing Market

The housing market can be difficult to navigate, particularly for a first-time property seller. Fortunately, housing market data is readily available and can provide you many insights that can help you become a resourceful home seller.

For example, home sellers can check out the prices of houses that are similar to their own any time they choose. With this housing market data in hand, property sellers can understand how their residences stack up against the competition.

Home sellers also should evaluate the prices of recently sold residences in their city or town. That way, home sellers can find out whether they are preparing to enter a seller's or buyer's market.

2. Understand Your House's Strengths and Weaknesses

Although you've allocated substantial time and resources to maintain your residence over the years, it is important to realize that no house is perfect. However, a resourceful home seller will understand his or her property's strengths and weaknesses and plan accordingly.

A home appraisal offers a great learning opportunity for a home seller. During this appraisal, a property inspector will examine a home both inside and out. Then, a home seller will receive a report that outlines a house's pros and cons.

After a home appraisal, a property seller may be better equipped than ever before to establish a competitive price for his or her house. As a result, this home seller can boost his or her chances of speeding up the property selling process.

3. Collaborate with a Real Estate Agent

Even resourceful home sellers know that navigating the property selling journey on their own can be tough. Luckily, real estate agents are available who can help you analyze the housing market and get the best results during the home selling journey.

A real estate agent can help you set up home showings and open houses, negotiate with homebuyers and much more. In addition, a real estate agent will learn about your home selling goals and work with you to achieve them quickly and effortlessly.

Perhaps best of all, a real estate agent can provide you with home selling resources and insights that you may struggle to obtain elsewhere. He or she can teach you about the ins and outs of the real estate market and ensure you can seamlessly sell your house.

Get ready to sell your house – use these tips, and you can become a resourceful home seller.




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