Karen Scopetski - Coldwell Banker Residential Brokerage-Vice President, MA real estate single family


As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.


Bolstering your house's curb appeal is paramount if you want to achieve the best-possible results during the property selling journey. In fact, there are many reasons why you may want to dedicate time and energy to enhance your home's curb appeal, and these include:

1. You can differentiate your home from the competition.

Your home only gets one chance to make a great first impression on potential buyers. If your home stands out to buyers, it may lead to many property showings. Meanwhile, these showings ultimately may result in one or several offers to purchase your residence in the near future.

If you are searching for ways to promote your residence to buyers, it often is beneficial to upgrade your house's curb appeal. Because if your home has a pristine front lawn and other amazing home exterior features, it may stand out to many buyers. And as a result, you may be able to distinguish your residence from comparable properties in your area.

2. You can speed up the house selling process.

The home selling process may prove to be long and difficult, particularly for a seller who is unsure about how to showcase his or her residence to the right groups of buyers. Fortunately, a home that has outstanding curb appeal may make it easy for a seller to speed up the house selling cycle.

Remember, a home's curb appeal enables a seller to make his or her residence an attractive option for potential buyers. And if a buyer falls in love with a home as soon as he or she sees it, this individual soon may be ready to purchase this residence.

3. You can maximize your home sale earnings.

The goal of a home seller is to generate lots of interest in his or her residence. That way, a seller can boost the likelihood of receiving multiple offers to purchase that are at or above his or her initial home asking price.

If you spend some time enhancing your house's curb appeal, you could make your residence an appealing option for buyers. Therefore, as buyers compete for your home, you may be able to reap the benefits of a profitable house selling experience.

As you prepare to sell your home and explore ways to upgrade your house's curb appeal, you may want to hire a real estate agent. This housing market professional can help you list your home and promote it to prospective buyers. Plus, he or she will help you establish an aggressive initial asking price for your residence, set up home showings and open house events and much more.

Devote time and energy to upgrade your home's curb appeal – you will be glad you did. It generally won't take long to improve a residence's curb appeal. And if you focus on your home's curb appeal, you likely won't need to wait long to generate interest in your house and receive a competitive offer to purchase your residence.


Resourcefulness is a key trait of a successful home seller, and perhaps it is easy to understand why.

Typically, a resourceful home seller will be able to identify opportunities to promote his or her residence in any real estate market, at any time. This home seller also will know what it takes to accelerate the property selling cycle and maximize the value of his or her residence.

So what does it take to become a resourceful home seller? Here are three tips to help you do just that.

1. Learn About the Housing Market

The housing market can be difficult to navigate, particularly for a first-time property seller. Fortunately, housing market data is readily available and can provide you many insights that can help you become a resourceful home seller.

For example, home sellers can check out the prices of houses that are similar to their own any time they choose. With this housing market data in hand, property sellers can understand how their residences stack up against the competition.

Home sellers also should evaluate the prices of recently sold residences in their city or town. That way, home sellers can find out whether they are preparing to enter a seller's or buyer's market.

2. Understand Your House's Strengths and Weaknesses

Although you've allocated substantial time and resources to maintain your residence over the years, it is important to realize that no house is perfect. However, a resourceful home seller will understand his or her property's strengths and weaknesses and plan accordingly.

A home appraisal offers a great learning opportunity for a home seller. During this appraisal, a property inspector will examine a home both inside and out. Then, a home seller will receive a report that outlines a house's pros and cons.

After a home appraisal, a property seller may be better equipped than ever before to establish a competitive price for his or her house. As a result, this home seller can boost his or her chances of speeding up the property selling process.

3. Collaborate with a Real Estate Agent

Even resourceful home sellers know that navigating the property selling journey on their own can be tough. Luckily, real estate agents are available who can help you analyze the housing market and get the best results during the home selling journey.

A real estate agent can help you set up home showings and open houses, negotiate with homebuyers and much more. In addition, a real estate agent will learn about your home selling goals and work with you to achieve them quickly and effortlessly.

Perhaps best of all, a real estate agent can provide you with home selling resources and insights that you may struggle to obtain elsewhere. He or she can teach you about the ins and outs of the real estate market and ensure you can seamlessly sell your house.

Get ready to sell your house – use these tips, and you can become a resourceful home seller.


A home listing presents a valuable opportunity. If you allocate time and resources to craft an engaging and informative listing, you could differentiate your house from the competition. Perhaps most important, your listing could help you speed up the home selling process.

There are many things you can do to help your house listing stand out to buyers, such as:

1. Include High-Resolution Photos of Your Home

Incorporate high-resolution photos of your home into your listing – you will be happy you did. If you use photos to show off your home's true beauty, buyers may instantly fall in love with your residence.

Before you take photos of your home, you should clean as much as possible. That way, you can show buyers your house's full potential.

Also, if you require additional assistance, you can always hire a real estate photographer. This professional can help you capture first-rate images of your house that you can immediately integrate into your listing.

2. Provide Accurate Information About Your Home

There is no need to stretch the truth in your house listing. In fact, those who fail to provide accurate details about a home in a listing may encounter problems that ultimately slow down the house selling cycle.

Learn as much as you can about your home, and leverage the information at your disposal to highlight your house's features in your listing. Then, you can use your listing to teach a buyer about your residence.

3. Be Clear and Concise

Jargon is problematic in many home listings. If your house listing includes assorted terms and phrases that are tough to understand, your listing may alienate potential buyers.

As you craft a home listing, try to be as clear and concise as possible. You should strive to be objective in your house listing, too. And if you are unsure if your listing is easy to read, you may want to have a friend or family member check it out and provide feedback.

For those who strive to seamlessly navigate the house selling journey, you may want to hire a real estate agent. This housing market professional can help you craft an effective home listing, as well as overcome myriad challenges during the home selling journey.

A real estate agent understands home selling challenges and can help you prepare accordingly. Thus, if you are unsure about how to price your home, a real estate agent can help you establish a competitive initial asking price for your residence. On the other hand, if you are uncertain about whether to accept a buyer's offer to purchase, a real estate agent can provide a recommendation about how to proceed.

As you prepare for the home selling journey, you should try to distinguish your house listing from all others. If you take advantage of the aforementioned tips, you could produce a home listing that garners buyers' attention. And as a result, you could accelerate the home selling journey.


Want to sell your small town home? You're in luck, as many homebuyers are interested in relocating to residences in small towns across the nation.

As a home seller, it is important to do everything possible to differentiate your small town house from the competition. By doing so, you'll be able to streamline the process of adding your small town residence to the real estate market and stirring up plenty of interest from homebuyers.

Get the best results out of the home selling journey – here are three tips that you can use to simplify the process of selling your small town residence.

1. Understand Your Home's Strengths and Weaknesses

Complete a home appraisal – you'll be glad you did. This assessment will enable you to learn about your home's strengths and weaknesses and act accordingly.

After a home appraisal, you can set priorities for home improvement projects. That way, you can enhance your small town house both inside and out.

Also, be sure to review comparable homes that are available in your town. With this housing market data at your disposal, you can find out how your house stacks up against the competition.

2. Establish a Competitive Price

Ultimately, you'll want to establish a "fair" price for your small town house. To accomplish this feat, you'll want to examine the local real estate market closely.

Check out the prices of houses that recently sold in your small town. This will enable you to determine whether you're operating in a buyer's or seller's market.

In addition, set realistic expectations as you consider how to price your home.

What you paid for your small town home a few years ago is unlikely to match what your house is worth today. However, if you assess your house from a homebuyer's perspective, you may be better equipped than ever before to price your home appropriately.

3. Collaborate with an Expert Real Estate Agent

For a home seller, it can be difficult to navigate the home selling journey on your own. Fortunately, you can hire an expert real estate agent who can help you overcome any potential home selling roadblocks.

An expert real estate agent understands the challenges commonly associated with selling a small town home and will do everything possible to eliminate these hurdles. He or she will promote your residence to the right groups of homebuyers, set up home showings and open houses and negotiate with homebuyers on your behalf. As such, this real estate professional will take the guesswork out of selling a small town residence.

Perhaps best of all, an expert real estate agent is happy to provide honest, unbiased home selling recommendations. And if you ever have concerns or questions about selling your small town house, this real estate professional is available to assist you at any time.

Add your small town residence to the local real estate market today – take advantage of these home selling tips, and you should have no trouble maximizing the value of your small town house.




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