Karen Scopetski - Coldwell Banker Residential Brokerage-Vice President, MA real estate single family


As a home seller, your goal is to optimize your property sale earnings. Yet doing so may prove to be difficult, particularly for those who are operating in a fierce real estate market. Lucky for you, we're here to help you differentiate your residence from the competition and boost the likelihood of a profitable home selling experience.

Now, let's take a look at three tips to help you optimize your home sale earnings.

1. Enhance Your House's Curb Appeal

How homebuyers perceive your residence when they view it for the first time may impact your ability to maximize your home sale earnings. If buyers see a home with a pristine front lawn, dazzling garden and other stunning exterior features, they may set up home showings right away. Then, after buyers see all that your residence has to offer, they may submit homebuying proposals that match or exceed your expectations.

Ultimately, your house's curb appeal can make a world of difference during the home selling journey. If you allocate time and resources to trim the hedges, mow the lawn and perform other home exterior upgrades, you can boost your residence's curb appeal in no time at all.

2. Remove Clutter from Inside Your Home

Although you may have collected many antiques, paintings and knick-knacks over the years, these items may actually do more harm than good when you try to sell your house. In fact, your personal belongings may make it tough for buyers to envision what life may be like if they purchase your home.

Oftentimes, it helps to rent a storage unit before you list your residence. This will enable you to keep assorted personal belongings safe and outside your home until your residence sells.

You also may want to host a yard sale or list items online prior to selling your house. This will allow you to simultaneously remove clutter from your house and earn extra cash.

3. Hire a Real Estate Agent

For home sellers who want to maximize their home sale earnings, it pays to hire a real estate agent. This housing market professional will work with you throughout the home selling journey to ensure you can get the best price for your home.

Typically, a real estate agent will meet with you, learn about your house and craft a home selling strategy. He or she then will host home showings and open house events to promote your residence to potential buyers. And if a buyer submits an offer to purchase your house, a real estate agent can provide a recommendation about whether you should accept, reject or counter this proposal.

A real estate agent can respond to your home selling concerns and questions too. As a result, he or she can help you make informed decisions throughout the home selling journey.

Ready to list your home? Use the aforementioned tips, and you should have no trouble enjoying a quick and profitable home selling experience.


There is no right or wrong time to sell a home. However, it is important to remember that selling a home is a life-changing decision. And as such, the decision to sell a home should not be taken lightly.

If you are unsure about whether now is the right time to add your house to the real estate market, there is no need to stress. For those who understand all of their options, they can make an informed decision about selling a residence.

Meanwhile, if you ultimately decide to list your residence, there are several things you can do to boost the likelihood of enjoying a successful home selling experience. These include:

1. Analyze Your Home's Condition

The condition of your home can have far-flung effects on your home selling experience. If you allocate time and resources to analyze your house's condition, you may be able to identify problems that otherwise could slow down the home selling journey. Then, you can address these issues before they escalate.

Oftentimes, it helps to conduct a home inspection before you list your residence. This inspection will enable you to quickly identify any underlying problems with your residence and determine the best ways to correct these issues.

2. Learn About the Local Housing Market

The local housing market may impact how much a buyer is willing to pay for your residence. For example, if an abundance of high-quality residences is available, a buyer has no shortage of options at his or her disposal. In this instance, home sellers likely will need to do everything possible to stir up interest in their houses due to the sheer volume of properties available to buyers.

If you learn about the local housing market, you can determine whether a buyer's or seller's market is in place. For instance, if the number of homes exceeds the number of property buyers, the real estate market likely favors buyers. Or, if the number of homebuyers exceeds the number of top-notch homes available, the real estate market likely favors sellers.

Don't forget to review the prices of homes in your city or town that are comparable to your own, either. That way, you can use this housing market data to establish a competitive initial asking price for your residence.

3. Collaborate with a Real Estate Agent

A real estate agent is a home selling expert who can guide you along each stage of the property selling journey. As a result, a real estate agent will make it easy for you to sell your home and maximize your house sale earnings.

In addition, a real estate agent can provide helpful resources as you navigate the home selling journey. And if you ever have home selling concerns or queries, a real estate agent is prepared to respond to them.

Ready to list your residence? Take advantage of the aforementioned tips, and you could reap the benefits of a successful home selling experience.


Selling a home rarely proves to be a simple, straightforward process. However, if you plan ahead for the house selling journey, you may be better equipped than other sellers to identify and address potential hurdles.

Now, let's take a look at three tips to help you plan for the home selling journey.

1. Identify Your Home's Strengths and Weaknesses

No home is flawless. Fortunately, if you allocate time and resources to analyze your residence, you can identify your house's strengths and weaknesses. You then can take the necessary steps to transform assorted home weaknesses into strengths.

Oftentimes, it helps to hire a home inspector before you list a house. A home inspector will perform an in-depth evaluation of your residence and help you identify any underlying property issues. Next, you can use a home inspection report to prioritize property repairs.

2. Price Your House Competitively

What you originally paid for your house is unlikely to match your home's current value. But if you define a "competitive" price for your residence, you could boost the likelihood of enjoying a successful house selling experience.

The definition of a competitive home price varies based on the current state of the real estate market, a house's age and condition and other factors. If you gather lots of data about the housing sector in your city or town, you can see how your residence stacks up against the competition. Plus, you can use this information to establish a price range for houses that are comparable to your residence and price your home accordingly.

It generally helps to account for recent home improvements when you list your house, too. For instance, if you recently replaced your house's roof, this upgrade could help you differentiate your home from the competition. It also may help you get the best price for your residence.

3. Upgrade Your Home's Exterior and Interior

Enhancing your home's curb appeal is crucial. If your house boasts a stunning front lawn, pristine siding and other great exterior features, buyers may fall in love with your residence as soon as they see it.

In addition, don't forget to maintain a neat, tidy home interior. By cleaning each room of your house and eliminating home clutter, you can show buyers your residence's full potential.

For those who are unsure about how to accomplish their home selling goals, you may want to employ a real estate agent. This housing market professional will take the guesswork out of the home selling journey and do whatever it takes to help you succeed.

Usually, a real estate agent works with a home seller and teaches him or her about the housing market. A real estate agent then implements a home selling strategy. And if a seller has concerns at any point during the house selling journey, a real estate agent is happy to respond to them.

Streamline the home selling journey – use the aforementioned tips, and you could reap the benefits of a fast, profitable house selling experience.


Getting the best price for your residence can be easy, particularly if you allocate the necessary time and resources to become a smart home seller.

What does it take to become a smart home seller? Here are three tips to help you do just that.

1. Analyze the Housing Market Closely

The housing market can be tricky to navigate, especially for a first-time home seller. Fortunately, those who spend some time reviewing the real estate sector closely can identify housing market patterns and trends and plan accordingly.

For example, a home seller should check out the prices of comparable houses in his or her area. This will enable a property seller to understand how his or her home stacks up against the competition.

A home seller also should review the prices of recently sold homes. This will allow a home seller to differentiate between a buyer's market and a seller's market.

2. Take a Look at Your Home – Both Inside and Out

When a homebuyer views your house for the first time, will your residence make a positive first impression? If you're unsure, you may want to conduct a home appraisal as soon as possible.

A home appraisal allows a property inspector to examine your residence both inside and out. That way, you can identify any potential problems with your residence and make home improvements as needed.

There are many quick, simple ways to enhance your property's appearance without breaking your budget too.

For example, mowing the front lawn and trimming the hedges can help you transform an ordinary home exterior into an exceptional one.

Or, if you want to upgrade your house's interior, eliminating clutter usually is a great idea. Removing unwanted items from your house will help you free up space so you can show off the true beauty of your residence's interior.

3. Work with a Real Estate Agent

No one should be forced to navigate the home selling journey alone. Lucky for you, real estate agents are available who can help you seamlessly add your home to the housing market and optimize your residence's value.

A real estate agent will meet with you to understand your home selling goals. Then, he or she will help you map out a home selling journey, one that guarantees you can generate plenty of interest in your residence as soon as it becomes available.

Usually, a real estate agent will help you get your home ready to add to the real estate market. He or she will offer honest, unbiased home improvement recommendations so you can upgrade your residence in no time at all.

Perhaps best of all, a real estate agent will set up home showings, promote your residence to homebuyers and negotiate with property buyers on your behalf. And if you ever have home selling concerns or questions, a real estate agent will be happy to respond to them instantly.

Take the guesswork out of selling your home – use the aforementioned tips, and you can become a smart home seller.


As a home seller, it is important to do everything possible to ensure your residence makes a positive impression on buyers. Because if your residence fails to impress buyers during a showing or open house, your home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things you can do to ensure buyers feel good after they view your residence, such as:

1. Bolster Your Home's Curb Appeal

When buyers view your home for the first time, you likely want them to fall in love with your residence. If you allocate time and resources to enhance your house's curb appeal, you may make it simple for buyers to see your residence's full potential and envision what life could be like if they purchase your home.

To upgrade your home's curb appeal, you should perform lawn care tasks like mowing the lawn and trimming the hedges. You also should repair any cracked or chipped home siding, as well as correct any other property exterior issues that could negatively affect a buyer's perception of your house.

2. Remove Clutter

Clutter is a problem that may make it tough for buyers to picture a future in your home. If you have excess items scattered around your home, there may be no time like the present to get rid of these items.

To eliminate clutter, you may want to host a yard sale or list excess items online. In addition, you can always donate any items you no longer need to a local charity or give them to family members or friends.

3. Clean Each Room of Your Home

For homebuyers, nothing beats a pristine, tidy home interior. If you clean each room of your house from top to bottom, you can help your home's interior make an unforgettable impression on buyers.

Taking a room-by-room approach to home cleaning may be ideal. Furthermore, if you need extra assistance, you can hire a professional home cleaning company.

Of course, if you are searching for ways to streamline the home selling journey, you may want to hire a real estate agent as well. A real estate agent is happy to teach you the ins and outs of selling a house and ensure you can maximize your home sale earnings.

A real estate agent can guide you along each stage of the home selling journey. First, he or she will learn about you and your home selling goals. A real estate agent next will help you list your residence and promote your home to dozens of prospective buyers. Finally, if you receive an offer to purchase your home, a real estate agent will help you determine whether to accept, reject or counter this proposal.

Clearly, there is no shortage of options to upgrade your residence and ensure it garners buyers' attention. If you take advantage of the aforementioned tips, you could simultaneously help your house stand out to buyers and speed up the home selling cycle.




Loading