Karen Scopetski - Coldwell Banker Residential Brokerage-Vice President, MA real estate single family


Want to sell your small town home? You're in luck, as many homebuyers are interested in relocating to residences in small towns across the nation.

As a home seller, it is important to do everything possible to differentiate your small town house from the competition. By doing so, you'll be able to streamline the process of adding your small town residence to the real estate market and stirring up plenty of interest from homebuyers.

Get the best results out of the home selling journey – here are three tips that you can use to simplify the process of selling your small town residence.

1. Understand Your Home's Strengths and Weaknesses

Complete a home appraisal – you'll be glad you did. This assessment will enable you to learn about your home's strengths and weaknesses and act accordingly.

After a home appraisal, you can set priorities for home improvement projects. That way, you can enhance your small town house both inside and out.

Also, be sure to review comparable homes that are available in your town. With this housing market data at your disposal, you can find out how your house stacks up against the competition.

2. Establish a Competitive Price

Ultimately, you'll want to establish a "fair" price for your small town house. To accomplish this feat, you'll want to examine the local real estate market closely.

Check out the prices of houses that recently sold in your small town. This will enable you to determine whether you're operating in a buyer's or seller's market.

In addition, set realistic expectations as you consider how to price your home.

What you paid for your small town home a few years ago is unlikely to match what your house is worth today. However, if you assess your house from a homebuyer's perspective, you may be better equipped than ever before to price your home appropriately.

3. Collaborate with an Expert Real Estate Agent

For a home seller, it can be difficult to navigate the home selling journey on your own. Fortunately, you can hire an expert real estate agent who can help you overcome any potential home selling roadblocks.

An expert real estate agent understands the challenges commonly associated with selling a small town home and will do everything possible to eliminate these hurdles. He or she will promote your residence to the right groups of homebuyers, set up home showings and open houses and negotiate with homebuyers on your behalf. As such, this real estate professional will take the guesswork out of selling a small town residence.

Perhaps best of all, an expert real estate agent is happy to provide honest, unbiased home selling recommendations. And if you ever have concerns or questions about selling your small town house, this real estate professional is available to assist you at any time.

Add your small town residence to the local real estate market today – take advantage of these home selling tips, and you should have no trouble maximizing the value of your small town house.


If you encounter home selling challenges, there is no need to worry. In fact, if you know how to approach potential house selling hurdles, you may be better equipped than others to enjoy a seamless property selling experience.

Now, let's take a look at three tips to help you hone your approach to home selling challenges.

1. Remain Calm

A home selling challenge may seem like the end of the world. But it is important to remember that home sellers like yourself likely have faced similar problems in the past. And as such, there is probably a viable solution to address any home selling challenge, at any time.

When a home selling challenge presents itself, it often helps to take a deep breath. Then, you should try to remain calm, cool and collected and approach the challenge from an objective point of view. By doing so, you may be able to find a way to resolve this challenge in no time at all.

2. Be Persistent

Let's face it – no one said selling a house would be easy. But for those who are persistent, even the toughest home selling challenges can be overcome.

If you approach a home selling challenge with persistence, you'll be ready to explore every potential solution to address this issue. As a result, you may be able to quickly identify the right solutions to various home selling challenges and move one step closer to achieving your property selling goals.

3. Consult with a Real Estate Agent

For those who face a home selling challenge, it generally is a good idea to seek out expert guidance. Fortunately, real estate agents are available in cities and towns nationwide, and these housing market professionals are happy to help you address any home selling challenges head-on.

Typically, a real estate agent offers plenty of support throughout the property selling journey. He or she first will learn about your home selling goals and provide a personalized home selling strategy. Next, a real estate agent will promote your residence to the right groups of prospective buyers. And if you receive an offer to purchase your home, a real estate agent will help you analyze this proposal and decide whether to accept, reject or counter it.

A real estate agent is prepared to respond to any concerns or questions that you may have during the home selling process too. If you are unsure about how to price your home, for example, a real estate agent can offer housing market data to help you establish a competitive initial asking price. Or, if you face a time crunch to sell your residence, a real estate agent will do everything possible to help you sell your house as quickly as possible.

There is no reason to let home selling challenges get the best of you after you list your residence. Thanks to the aforementioned tips, however, you can boost your home selling confidence and determine the best course of action to resolve any house selling challenges.


Selling a home can be challenging, even for an individual who is laser-focused on getting the best price for his or her house. Fortunately, we're here to help you achieve the best-possible results during the home selling journey.

Now, let's take a look at three tips to help you obtain the best price for your residence.

1. Study the Prices of Comparable Residences in Your Area

Your home may seem like it is one of a kind, but there likely are comparable houses in your city or town. If you take a look at the prices of comparable houses in your area, you may be better equipped than ever before to establish a competitive initial asking price for your residence.

Also, studying the prices of comparable residences in your area enables you to see how your house stacks up against the competition. And if you find your home pales in comparison to its rivals, you may want to dedicate time and resources to upgrade your house. That way, you can help your house stand out to potential buyers.

2. Conduct a Home Appraisal

A home appraisal commonly is requested by a buyer after a seller accepts his or her offer to purchase a residence and a property appraisal has been completed. However, it may be beneficial for a seller to conduct a home appraisal, especially if this individual wants to get the optimal price for his or her residence.

By conducting a home appraisal, you can receive expert insights into how much your house is currently worth. Then, you can use your home appraisal results to set an aggressive initial asking price for your residence.

3. Collaborate with a Real Estate Agent

If you are unsure about how to price your residence, you may want to hire a real estate agent. Because if you have a real estate agent at your side, you can quickly and effortlessly accomplish your property selling goals.

First, a real estate agent will meet with you and learn about your residence. This housing market professional next will help you establish a competitive initial asking price for your home that accounts for the current state of the real estate market. A real estate agent then will list your home, promote it to potential buyers and set up home showings and open house events. And if you receive an offer to purchase your residence, a real estate agent can help you review this proposal and decide how to proceed.

Of course, a real estate agent will do everything possible to help you maximize your house sale earnings too. He or she will negotiate with a buyer's agent on your behalf and ensure you can get the best price for your residence – regardless of the current housing market's conditions.

Don't wait to list your home and maximize your home sale profits. Instead, take advantage of the aforementioned home selling tips, and you can boost the likelihood of a fast, profitable property selling experience.


Adding a home to the real estate market offers a great first step to sell your residence. However, before you list your house, you'll want to consider the short- and long-term ramifications.

Ultimately, there are several key decisions for home sellers to make before they list their residences, including:

1. What Are My Future Plans?

After you sell your house, where will you live? You'll need to consider life after your home sale so that you can map out the home selling journey accordingly.

For example, if you've recently accepted a new job in a new state, you may need to sell your home as quickly as possible. This also may require you to find a new place to live immediately.

On the other hand, if you already have another residence lined up, you may be able to slow down the home selling process. This will ensure you can take your time, perform plenty of housing market research and do everything possible to maximize the value of your home sale.

2. How Much Is My Home Worth?

What you originally paid for your house is unlikely to match your home's present value. As such, you'll need to understand what your home is worth today so you can price it appropriately.

A home appraisal will make it easy for you to learn about your house's strengths and weaknesses. During this appraisal, a home inspector will examine your property's interior and exterior and identify any problem areas. Then, you can better understand the true value of your house.

Don't forget to look at the prices of comparable houses in your city or town too. This can provide you with valuable housing market data and help you understand whether you're getting ready to sell a home in a buyer's or seller's market.

3. What Can I Do to Enjoy a Fast, Seamless Home Selling Experience?

The home selling journey can be tricky, particularly for those who are preparing to sell a house for the first time. Lucky for you, real estate agents are available in cities and towns nationwide, and these housing market professionals can help you enjoy a fast, seamless home selling experience.

A real estate agent boasts comprehensive housing market experience. He or she can offer tips to help you revamp your house's interior and exterior before you add your residence to the real estate market. That way, you can boost your chances of a quick home sale.

Also, a real estate agent will go above and beyond the call of duty throughout the home selling journey. This housing market professional will set up home showings and open houses, keep you up to date about offers on your home and negotiate with homebuyers on your behalf. And if you ever have home selling questions, a real estate agent is happy to respond to your queries immediately.

Collaborate with a real estate agent as you prepare to embark on the home selling journey, and you can move one step closer to maximizing the value of your residence.


A yard sale offers a valuable opportunity to get rid of items before you sell your house. As such, it is important to promote your yard sale effectively; otherwise, you may miss out on a chance to declutter and earn extra cash at the same time.

Ultimately, there are many quick, easy ways to stir up interest in your yard sale, such as:

1. Post flyers in your city or town

Old-fashioned flyers can help you promote your yard sale to large groups of people in your city or town. That way, you can create a buzz around your event and increase the likelihood of selling your stuff.

If you use flyers to promote your yard sale, be sure to include essential information like the location, date and time of your event. Also, using bright, vibrant paper and colorful markers may help your flyers stand out.

Ensure that all of your yard sale flyers are legible, accurate and easy to understand. This will help minimize the risk of miscommunication with potential event attendees.

Of course, it never hurts to ask business owners for permission to post flyers at local companies, either. The more flyers that you post, the more likely it becomes that your yard sale will be a resounding success.

2. Create an online posting

An online posting makes it simple for you to provide details about your yard sale to large groups of people.

Putting an online posting on Craigslist or local community websites may prove to be worthwhile. And in some instances, you may even be able to include photos of items that you plan to sell at your yard sale.

In addition, invite friends on Facebook and other social networks to attend your upcoming yard sale. By doing so, you can boost your chances of stirring up substantial interest in the days leading up to your event.

3. Select the right date and time

Oftentimes, Saturdays and Sundays are the best days to host a yard sale, and for good reason. Many people don't have to work on weekends, and as a result, may have free time to attend your yard sale.

After you know which day of the week that you want to host your yard sale, consider the date and time of your event closely.

Take a look at the holiday calendar, and you should have no trouble selecting a yard sale date that works well for most people in your area.

Think about the time of your yard sale too. And remember, if you host a yard sale that coincides with local community events, it may be difficult for some people to attend.

Lastly, if you need extra help stirring up interest in your yard sale, don't hesitate to reach out to your real estate agent. This housing market professional may be able to share details about your upcoming yard sale with clients and colleagues.

Generating buzz in a yard sale can be easy, and with the aforementioned tips, you can stir up plenty of interest in your event.




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